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Financial Assistance

The purpose of the Economic Development Ordinance is to regulate economic development programs and incentives to protect the public health, safety, general welfare and tax base of the City.  Financial Assistance Programs work to maintain the economic vitality of the City of LaCrosse, create good-paying jobs, and assist in the retention and expansion of local businesses.

The City has been a major player in the local economy with its economic development programs and projects for numerous local companies over the years, including: the Trane Company, Gundersen Medical System, Kwik Trip, Logistics Health, Chart Energy, City Brewery, Dura-Tech, the People’s Food Co-op, Buzzard Billy’s, Coulee Region Business Center, International Bake Shoppe, Fowler & Hammer, and others. The City was instrumental in the creation of the Coulee Region Business Center and in creating four industrial parks in the City. 

The Economic Development Commission (EDC) was created via the Ordinance 2.23 to act as an advisory body to the Common Council. The Commission shall oversee the administration of the City’s Business Assistance Programs, and address issues common to the City’s economic vitality and viability.

The EDC will coordinate the preparation, implementation, and annual monitoring of Tax Incremental Districts, as well as negotiate the level of development incentive needed in accordance with the provisions of the ordinance. In accordance with Wis. Statutes, Common Council shall have final approval authority of all agreements.


Small Scale Business Assistance Programs 

Architectural & Engineering Analysis (A&E) Program
The A&E Program provides funding for building owners to assess a building’s structural and mechanical conditions and to highlight any building code issues. A Pro Forma is also required as part of the project. The applicant hires an architect of their choosing to conduct the analysis and the City pays 80% of the cost of the study.
Small Business Development Loan (SBDL) Program

The SBDL assists businesses which have both viable business expansion plans and a demonstrated financial need and can be used for the acquisition of equipment, real estate, rehabilitation of buildings and construction of new buildings. Job creation is a requirement along with benefits to low-moderate income households. Maximum loan limit is $200,000.

Upper Floor Renovation Loan (UFRL) Program
The UFRL encourages investment in the City’s Central Business District to develop underutilized upper floors. Funds may be used for interior renovations, elevators and other related enhancements to make these floors economically viable. Maximum loan limit is $50,000.


Large Scale Business Assistance Programs

For projects that are larger in scope than the Business Assistance Programs listed above, please see the Standards and Process for Economic Development Incentives. This document is a summary of the Economic Development Ordinance and application process. *Note: This document is currently in DRAFT form.


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